Designing
clarity within
complex
HELLO
I'm Phoebe, a designer bridging operations and design to simplify complex services.
scroll to explore
N 89.4876W 19.8888
I map
experiences
end-to-end
to reveal
gaps,
align teams and
design
systems
that actually
work.
Based in vietnam.
Working worldwide.
Working worldwide.
SELECTED
case studies
doo group
Fintech • Design System
symtra
Service Design • govtech• SAAS
Coffee go
F&B • mobile app• usability test
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about me
01 background
Fascinated by systems
My path in law and operations taught me to see structure, rules and people, shaping my design today.
Legal Background
Law trained me to see consequences, constraints, and systems.
Operation Experience
I managed visa centers and operations impacting people.
Service Design
I use service thinking and design to create meaningful experiences.
about
phoebe
02 APPLY DESIGN
Design goes beyond screens
I apply it to real life.
Handmade Cosmetic Shop
I built a small brand from product to selling.
Office Event Setup
Designed spaces that unite people and create experiences.
about
phoebe
03 design community
Grow with great designers
I organize design events, discussions, and share knowledge.
UXVN 2024
HANOI & HCM
HANOI & HCM
Organizer & Timekeeper for 400+ attendees.
English Tutor
Taught pronunciation and communication to designers.
Design Sharings
Organized and joined sessions on leadership, growth, and design.
about
phoebe
From people I’ve worked with
"Phoebe was switched on and attentive, always a problem solver. She helped us manage website projects and have always been patient and responsible. I would recommend her for anyone looking for someone who is resourceful, adaptive and always willing to go extra miles, thanks Phoebe."
Quincy Long
Founder & Director at Creatix
“I really enjoyed working with Phoebe. She’s enthusiastic, detail-oriented, and always willing to learn. Phoebe is positive, easy to talk to, and responsible—always making sure everything gets done right. She actively asks for feedback to keep growing. I hope we can work together again soon. Wishing her every success on her journey!”
Wong Lange
Illustrator | HKDI Lecturer | Game Developer
let's talk
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