Have you ever come to a coffee shop and needed to return or had to find other places after spending 30 minutes of commuting time to get there? If YES, then you know how it feels.
As someone who usually comes to a coffee shop to enjoy a coffee and work, I see that parking is a big obstacle all customers meet.
How many customers like me get disappointed about parking issues?
For customers, it makes them feel disappointed and even angry if they have to lose too much time and effort and brings a bad experience to the coffee shop they’re going to.
For businesses, this affects their sale as the customers find it hard to park their vehicles and the chance they find other coffee shops is really high. It can also affect their business brand and might create a social media crisis if the customers complain on Google Maps, FB, TikTok, etc.
I designed a mobile app that help all coffee drinkers in HCM City find the parking lots and book the parking before they come to any coffee shop.
Firstly, I gathered data by analyzing negative feedback about parking on Google Maps for specific coffee shop locations to define how many customers facing this issue.
As it turns out, there are a great number of customers who have the same issue at different coffee shops and I can see this number is increasing.
I used Empathy Map to understand users' needs by reading every single feedback they’ve commented.
After understanding their needs, I grouped them into 4 main types of users which showcase their needs and pain points to keep the user the focus of the design process, eliminating biases about users.
I created Journey Maps to visualize the steps that users take in the process to accomplish their goals.
Now we can see what benefit a potential customer and businesses might get from using this product over another.
● Save their time, effort and money
● Actively arrange their going
● Serve more types of users whether car parking, pets, disabilities etc
● Fully enjoy the time in the coffee shops and brings good experience.
● Control fully their parking in a group, family and friends, coworkers etc
● E-parking ticket is environment-friendly more than a paper ticket.
● Increase customer satisfaction
● Higher visit traffic
● Improve Brand awareness
● Operational efficiency
● Increase revenue
● Strengthen brand presence
I chose 2 indirect competitors to identify their strengths and weaknesses so that I can add differentiation to my product
Creating user flow to show the path a user will take to complete a task and wireframe to clarify features and navigation.
The logo design for Coffeego embodies simplicity and clarity to ensure versatility and easy recognition across various platforms and sizes.
Espresso brown color serves as a rich and inviting hue that encapsulates the essence of coffee culture.
The app has 5 key features and 2 languages so that can reach not only locals but also tourists.
I'd like to test my product on real users so I came to the coffee shops and invite them to do the mobile app testing.
I'm very surprised that I've got good compliments about the app's idea and solving specific problems.
After gathering all the insight and feedback from the testing, there are a few points I need to make changes to the design.
●Research more on other locations in Vietnam to get more insights about the coffee drinkers.
●Continue conduct a user testing with 20 potential target users.
●Design never gets DONE, I will likely develop and add more functionality to the product to truly enhance the experience and integrate with the business side as an admin function.
● It would be interesting and fun to think more about the business strategy aspects to sell and convince this product in the real industry.
